Updated on: February 17, 2019
One of the major components of digital marketing is social media. These entities encompasses various communication channels with end users, potential clients, and business partners. In the viral world, posts can reach millions of people in seconds or have a big impact on a business.
Running these pages involves various tools and knowledge, but managing social media is not a difficult task for digital marketers if they follow the tips below.
1. Make Effective Social Media Marketing Plan
Knowing which social media channels to use is the first step in devising an effective plan. The next part is to research and understand the selected channels. For example, Twitter has a 280 character limit versus Facebook which does not. Knowing each platform’s benefits and limitations is extremely helpful.
Once the channel is chosen, begin to build out a calendar of posts. Look up important or related holidays, take note of when promotions will occur or map out themes for each month.
2. Train People Who will Manage Page
Remember, the people chosen to run a business’s social media page represent the company itself. Drive this point home to anyone who will be handling the various aspects of running your social channels.
Take a moment to think through a post before putting it up. In a world where one screenshot can have a serious ripple effect, one post could have a serious effect on business. Test out a post’s message on different individuals in the company or see what a close friend thinks about it.
3. Think About Posts
Put serious thought into everything going up on your social pages. What will the next quarter focus on? What product is in high demand currently? Are there current issues that are important to the brand?
By mapping out a calendar, digital marketers will know ahead of time what images or videos to use. If these materials are not created in-house, be sure to check the content and watch completed videos before posting them.
4. Follow Your Competitors
Businesses do not have to actually follow competitor businesses on their social pages. However, it is useful to know what a rival business is doing on their social channels to be sure you’re stacking up.
Designate time to check up on what competitors are posting or promoting. Use it as a possible inspiration for posts or content. Don’t pick up what a competitor has posted verbatim, but alter it so it doesn’t look like plagiarism or stealing another business’s ideas.
5. Follow & Respond to Consumers
Customers enjoy acknowledgement from a business about their feedback or comments. Looking for what others have posted is another important aspect of social media management. People don’t always use designated hashtags or tag businesses in social posts,but finding and acknowledging these instances shows a business’s dedication to its consumers.
Performing a search is also another way to find any negative feedback towards your company. Managing those negative responses or feedback is a large part of responding to customers. Planning ahead for a bad review can be hard, but having responses on hand is useful. Do not ignore or try to hide bad reviews, customers will share it elsewhere which will snowball into a larger problem.
Managing social media pages for a business is a heavy process for digital marketers. However, by following the tips above, social media administration will run smoothly. Having a plan, training individuals to use the page, thinking about posts, following competitors and responding to consumers makes management of these pages simple.
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Author Bio – Contributor to Enlightened Digital and software engineer form the one, the only New York City. When I’m not trying to find the best record store in the city, you can find me curling up to watch some Netflix with my Puggle, Hendrix.