Updated on: December 1, 2021
Whether you’re starting a business or trying to build your personal brand, blogging is one of the most effective marketing tools. From lighthearted listicles to in-depth articles, blogging is a way to gain exposure and drive traffic to your website. Not sure how to write a blog post?
Looking for tips on how to make your existing blog posts better?
Here’s a step-by-step guide explaining how to write a blog post.
1. Define Your Audience
There’s no point in writing even one word of one sentence unless you know who you’re writing for. To create a successful blog post, you first have to define your audience. By doing so, you can write with that audience in mind and create an article that’s tailor-made to their needs.
Check out what your audience likes.
Search what they don’t like.
Think about what they’re into and what they want to learn more about.
Once you have a specific audience in mind, you’ll need to write in a way that appeals to that audience.
2. Choose a Topic
Stream-of-conscious raves and rants may be satisfying to write, but they don’t make for great blog posts. Before you start writing, select a single topic to write about — a topic that’s relevant to your target audience.
Once you know what you want to write about, you’ll need to decide how you’re going to convey the information.
Create a fun listicle of bullet points that’s short, sweet, entertaining, and to the point.
You can create a review of a specific product or a “best of” list of product recommendations for a specific niche.
Made an informative piece about an in-depth concept related to your business or industry.
Not sure how to come up with strong topics to write about?
Here are some tips to help:
- Focus on something you’re passionate about and have in-depth knowledge of.
- Research what your competitors are writing about, and use their blogs for inspiration.
- Do keyword research on Google to find topic and title ideas related to your niche.
Once you have a topic and decide which format to use, create a title. You can create your title before or after you write the blog post, but having one in place from the beginning can help you keep your thoughts focused.
3. Create an Outline
No matter how short or how long your blog post will be, all great written content starts with a strong outline.
Plan out how you’re going to create your intro. List out all of the various points that you want to cover in your article. Think about how you want to conclude the piece and how you want to summarize the content for your reader.
Writing without an outline works for some people, but not for all. Most bloggers benefit from having a plan and an outline in place before they start putting their words together.
4. Start Writing
When it’s time to start writing, let the ideas flow!
Most bloggers write about things they know, but as knowledgeable as you may be about a particular topic, you should never assume that you have all the answers.
Great bloggers know how to conduct research, and they do research when need be. For example, if you’re making a claim based on facts, it can be helpful to include a link to an outside source that can back up your statement.
When crafting the body of your blog post, don’t get hung up on one particular point in your outline. Instead, write about what feels most comfortable in the moment. You can always go back and round out the post after you’ve done more research or found some supporting facts.
5. Optimize Your Post for SEO
You might think you’ve written the greatest blog post on earth, but if you don’t optimize that post for SEO, there’s a chance that no one will ever see it.
No matter what you’re writing about, every blog post should include keywords. The more relevant keywords you put into your post, the more likely your post is to appear in Google search results.
Just be sure to include keywords naturally throughout your post. Don’t make the mistake of stuffing all of your keywords into one paragraph. Instead, weave them in throughout the piece where they fit best. Make sure one or two of your main keywords appear in your title, as well.
6. Proofread and Edit
Never submit or publish a post until you’ve edited and proofread it. Typos, grammatical errors, and misplaced words will not get you followers or attract readers. The more errors in your post, the more likely you are to turn your audience away.
It’s perfectly fine to use slang and take some creative liberty with words if that’s what your audience will respond to.
But misplaced commas and misspelled words?
Those are a big no-no.
If you don’t think you can catch the mistakes on your own, you can hire a freelancer to do your editing and proofreading for you.
7. Add Images
People love visual content. No matter what you’re writing about or how long your post may be, it’s always beneficial to include some visuals to break up your written text. Photos and video clips add depth and interest to a piece and make it easier to digest written content, especially when you write a lengthy post.
Insert your own photography images into your piece. In case you don’t have your own images, there are lots of resources online where you can find free stock photographs. If you have graphic design skills, create an info-graphic or add a short video to help tell your story.
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Ready to create a powerful blog post that can generate results?
- Here’s what you’ll need to do:
- Define your audience
- Choose a relevant topic
- Create an outline
- Write your post in your own voice
- Optimize your post for SEO
- Proofread and edit your content
- Add visual images to break up your text
By following this step-by-step guide about how to write a blog post that drives traffic to your website, increases brand awareness, and makes you an authority in your niche!
Adam Marshall is a freelance writer who specializes in all things apartment organization, real estate, and college advice. He currently works with Grove at Lubbock to help them with their online marketing.