What is digital marketing – Beginners Guide to Digital Marketing

What is Digital-Marketing?

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What is digital marketing?

The world is going crazy with the present digital revolution, but what is this digital marketing and how it is adding value in our life and business?

As per Wikipedia

“Digital marketing is the promotion of services or products via digital technology, especially on the internet with the help of display advertising, mobile phones and other digital platforms available.”

what is digital marketing?

Today’s definition Of Digital Marketing:

It is an assortment of appealing advertisement activities which can be done online. These promotion aids organizations or a person in reaching their targeted audience for financial and business goals. There are various digital media channels which help them achieve their goals, such as

  • Websites
  • Social media
  • Mobile app
  • Email
  • Contents
  • Images
  • Videos

There are also other channels such as QR codes, web banner promotion, online directories, landing pages which have a connection with digital marketing.

In a brief- Digital marketing is any marketing which can be done electronically, is defined as digital marketing.

Read: Top 10 Digital Marketing Training Institutes in Delhi 

Benefits of Digital Marketing

Digital marketing has transformed the old ways of advertising, and promotion. These digital revolutions provide a diversity of marketing tools that are economical when compared to the customary marketing methods.

Below are some benefits Digital Marketing:

Easy access to online customer –

Without any doubt, digital marketing proves to be the best ways to reach targeted customer online. As per the estimation, 80% of people search for information online. This means that if your website is well-optimized and internet-friendly then you have a chance of getting your targeted online audience. Once you get your audience, ultimately your sales and profits increase.

Higher Conversion Rates –

Researchers have found that online buyers buy way too faster than offline buyers. The reason is simply that online shoppers know what exactly they are finding and at what price. Hence, when you provide the buyer the option to buy, they will buy it anyhow.

Cost-effective –

Digital marketing is certainly a very cost-effective way of promotion. How? That is because the cost of running a marketing crusade is much lower than offline promotion. For instance- renting a website at a server is very cheap than the mortgage and brink space.

Quick customer service –

The Internet provides a quick way to get your customer feedback and have a great customer experience. For instance- If a customer is not contented with your product or services, they will instantly contact through online channels.

Top Digital Marketing Strategy

Below are some of the strategies of digital marketing:-

Content Marketing –

Content marketing is the process of promoting the text version of your website across various digital platforms in order to get the user attention. 


SEO is the process of optimizing your website to get good visibility in search engines. The benefits are numerous such as getting customer online, organic ranking, website traffic, goal conversion, etc. It is basically putting your website ahead of your competitors in search engines. It matters to be at the top of the priority list, thus rivalry is cumulative to take websites on the top page.

Pay-per-Click (PPC) –

PPC can be summed as ‘Paid campaign’. It is a process where a company or individual bids on a few keywords and optimizes sites in the search engine index. In short, the company pays search engines, so that they can be at the top list.

EMail Marketing –

EMail Marketing is the process of reaching out to the target audience through electronic mail. The process includes shooting out the promotional/informational emails to enhance the relationship between customers and users for the strong brand trustworthiness.

Other elements are:

  • Social Media Marketing
  • Affiliate Marketing
  • Mobile Marketing
  • Videos
  • User Interface Design

Job Profile and Scope in Digital Marketing

Nowadays Digital marketing is the talk of the town, so we can’t avoid it career potentials. There are many jobs which are available in this industry, but in the end, it all depends on your experience, learning, and knowledge. Digital marketing is constantly evolving, so it’s always suggested to stay ahead of others by more learning’s and implementing new things.

Most popular job profile in digital marketing is:

Search Engine Marketing (SEM) Specialist:

This is the job where a person needs to handle paid campaigns like Google Adwords, Facebook ads, Linkedin campaigns and twitter ads so as to get more web traffic.

Search Engine Optimization (SEO) Specialist:

It is the job where a person tries to make the website a search engine friendly to get the organic ranking, Make SEO friendly website, traffic, rectifying on pages, link building, off pages etc.

Mobile Marketer:

It involves SMS Marketing and app-based.

Social Media Marketing (SMM) Specialist:

It is the job where a person promotes any brand, website on social media platforms like Facebook, Twitter etc.

Head of Marketing:

It is the job where a person handles overall digital marketing campaigns.

Affiliate Marketer:

It is the job where a person promotes or sells 3rd party products in return for some commission. This promotion can be done through the app or website.

Who Should Join Digital Marketing Course?

There is no such eligibility to do a digital marketing course. The only criteria are that you should have a great amount of internet and computer skills. This revolutionary industry is open for the individual, such as:-

  • Marketer
  • Undergraduate
  • Businessman
  • Student
  • MBA professional
  • Housewife
  • Engineer

So are you fascinated by this industry that’s fast-paced, ever-changing, and suitable with potential for advancement? SSDN Technologies offers a Best digital marketing course in gurgaon. Acquire complete guidance from the professionals and become an expert in this field today.

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