Module 1: Digital Marketing Overview
- What is Digital Marketing?
- Online marketing, Digital marketing, Internet marketing
- Traditional marketing vs Digital marketing, why does it matter?
- Importance and benefits of Digital Marketing
- How digital marketing works?
Module 2: Website Planning and Creation
- Types of websites
- Static vs Dynamic websites/ Websites vs Portals
- Essentials of a website/Objectives
- Planning a search engine friendly website
- Professional Appearance/ Architecture of website/ Landing page optimization
- Booking a domain name and Hosting
- Understanding domain names & domain extensions
Module 3: Off Page SEO
- What is Off page SEO, What are Backlinks?
- How to get Backlinks?
- Type of Backlinks- Dofollow, Nofollow backlinks
- Quality Backlinks
- website authority
- Link Building
- Type of Link Building
- Website Position Analysis
- Google Business Listing
- Articles Submissions
- Blog Marketing, Classified sites
- Blog Commenting
- Quora/ QA answers websites
- Directory Submission and Press releases writing
- Forums Posting and social Bookmarking
Module 4: On Page SEO
- Complete Website Analysis
- Meta Description and Tags
- Creating & use Sitemaps
- Creating & use Robots file/Optimizing Robots.txt
- Optimize Content/ Keyword Placement/
- URL structuring
- Canonical Implementation
- SEO friendly content writing
- Heading Tag Optimization
- Keyword Research and keyword density
- Internal linking/ Anchor text and link title
- Image Optimization/ Image Naming/ ALT tags
Module 5: Google Algorithms
- Search engine algorithms Understanding
- How search engine algorithm works?
- Why search engine penalize a website?
- Google Panda, Google Penguin
- Google EMD update
- Google Hamming Bird
- Google Pay Day Loan and Google Pigeon
- Search engine penalties and recovery
Module 6: Google Search Console
- What is Webmaster tool?
- How to set it up?
- How to use Google webmaster tools
- What is Google Analytics Tool?
- Monitoring website performance
- How to check Backlink in Webmaster Tool
Module 7: Google Analytics
- Google analytics introduction, setup and features
- Google analytics account structure, insights
- Setting up your website with analytics
- Monitoring bounce rate, behavior and exit rate
- Setting up goals and funnels, importance of funnels
- Tracking conversions, Google Adwords and analytics integration
- Monitoring website performance, Behaviour
- Monitoring traffic sources
Module 8: Social Media Optimization (SMO)
- What is SMO
- How to help for Brand Awareness
- Viral Marketing on Social Media Optimization
- Understanding the existing Social Media paradigms & psychology
- How to manage ORM by SMO
- How social media marketing is different than others
Module 9: Facebook Marketing
- Latest trends, Difference between Profiles,Places, Groups and Pages
- Facebook Connect (Like, Share,Comment)
- Facebook Pages (Creating,Managing, Retention), Inviting others
- Pages (Dos & Don’ts), Measuring and Monitoring
- Facebook page Insights, Adding Fan page to website
- Facebook, ecommerce and ads, types of ads
- Advantages and challenges
Module 10: Whatsapp Marketing
- Introduction to Whatsapp business
- How to create business profile on whatsapp
- how to add product in whatsapp
Module 11: LinkedIn Marketing
- Introduction to LinkedIn
- Creating the right profile & settings, Company profile vs Individual profiles
- LinkedIn Groups
- Increasing reach and visibility
- Answers, events, messaging
- Company Pages
Module 12: Twitter Marketing
- Introduction to Twitter
- Twitter Demographics
- Use for reputation, promotion, sales, conversing, listening, research
- Business examples: Ecommerce, Support (listening & responding)
- Who to follow, Twitter: TweetDeck, Klout, PeerIndex
- Twitter Account Promotion
- Searching tweets and users
Module 13: Pinterest Marketing
- Introduction to PINTEREST
- Pinterest Brand Profile
- How to create Boards?
- Relevant Boards & Pin creation
- Pin Likes, Re-pin, Commenting
Module 14: YouTube
- Promoting YouTube Videos
- Social sharing, comments and reviews
- How to upload live video
- How set Brand Image on all video
- What is card and how to uses in video
- Promoting YouTube Videos
- What is End screen and how to add in Video
- How to Add Subtitles/CC in YouTube video
- How to link YouTube account with Google Analytics
- What is Copyright Notices?
- How to Earn money by YouTube
Module 15: Email Marketing
- What is email marketing? How email works?
- Biggest challenge in email marketing, Bulk email vs single email
- Need of Email Marketing, Best platforms to do opt-in email marketing
- Increasing email subscription/opt-in list/ opt out list
- Using software’s to do email marketing, best practices to send bulk emails
- Creating your own email list of millions,
- Trick to land in inbox instead of spam folder, land email in primary and not in promotion section.
- Writing a good email creative or html template, Improving ROI with A/B testing
Module 16: SMS Marketing
- Introduction To SMS Marketing
- Why SMS Marketing?
- Kinds Of SMS
- Promotional SMS
- Transactional SMS
- How to Integrate SMS On Software’s
Module 17: Google AdWords (PPC)
- What is PPC?
- Introduction to PPC?
- Understanding Advertising Goals
- What is Google AdWords?
- Account Creation
- What is Search Marketing?
- Types of Ads
- Keyword Match Types
- Bid Strategies
- DKI (Dynamic Keyword Insertion)
- Count down Ads
- Bid Adjustment
- Ad Extensions
- URL Option
- What is Display Marketing?
- CPM Vs CPC
- Branding With Display Marketing
- Type Of Ads
- Creation Of Banner Ads
- What is App Marketing?
- Mobile App Install
- Mobile App Engagement
- Promote Mobile App
- What is Remarketing?