MB-220T00: Dynamics 365 Customer Insights - Journeys Course

The MB-220T00: Dynamics 365 Customer Insights – Journeys course is specifically designed for individuals who work with marketing and CRM and are interested in fully utilizing Dynamics 365 Marketing features. This course features a hands-on program that acknowledges the robust marketing tools offered by Dynamics by helping learner demonstrate the ability to configure, run, and manage sophisticated marketing campaigns using outbound marketing and real-time journeys.  

Learner will learn how to properly setup Dynamics 365 Marketing which will cover configuring settings, domain authentication, following GDPR regulatory guidelines, setting up email marketing best practices, just to name a few. Learner will also learn how to create and manage marketing forms, landing pages, segments, and subscription centres so they will have the knowledge to put together ethical and target marketing strategies.  

As the course focuses on the program's features geared towards customer engagement, learner will get a comprehensive understanding of how to create customer journeys with the intended intention of personalized customer journeys designed around the marketing messages, how to manage events or webinars, and developing feedback mechanisms from customers utilizing Customer Voice or creating surveys.  

This course is an excellent solution for teams which are transitioning to increasingly more digital engagements and better utilizing all features of Dynamics 365 to improve customer engagement and ROI. 


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Learning Options for You

  • Live Training (Duration : 32 Hours)
  • Per Participant

Fee: On Request

Course Prerequisites

  • Basic understanding of Microsoft Dynamics 365 applications and CRM concepts.
  • Familiarity with digital marketing principles and customer engagement strategies.
  • Knowledge of using Microsoft 365 applications (Outlook, Excel, Teams).
  • Prior exposure to marketing automation tools is helpful but not mandatory.

Learning Objectives

The MB-220T00: Dynamics 365 Customer Insights – Journeys course equips learners with the skills to create, manage, and analyze personalized customer journeys. Participants will explore email marketing, lead nurturing, event management, and real-time analytics using Dynamics 365. This training is ideal for marketing professionals and consultants who aim to maximize customer engagement, enhance marketing automation, and drive data-driven business growth with Microsoft’s intelligent marketing solutions.

Target Audience

  • Marketing professionals who want to design and execute personalized customer journeys.
  • CRM specialists working with Microsoft Dynamics 365 for marketing automation.
  • Business decision-makers aiming to improve customer engagement strategies.
  • Functional consultants supporting Dynamics 365 marketing solutions.
  • IT and technical professionals who implement, configure, or manage Dynamics 365 Customer Insights – Journeys.

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