MB-7006: Create and manage segments in Customer Insights – Data Course

The MB-7006 course is uniquely designed to give professionals understanding of how to create and manage customer segments with Microsoft Dynamics 365 Customer Insights - Data. You will gain the necessary knowledge to utilize AI data analytics to determine meaningful patterns, behaviors, and trends about your customers. This course includes segment creation based on demographic, transactional and behavioral data, as well as best practices for filtering, segmentation logic, and targeting real time audiences.

In this course, learners will learn about the segment-building interface, how to create dynamic and static segments, and how to apply segments to marketing campaigns, customer journeys, and business rules and processes. The training will feature hands-on labs to practice skills, concepts, and to enable learners to get real time experience manipulating datasets, validating segment results, and honed segmentation strategies to drive personalization, loyalty and engagement.

After completing of this course, participants will be able to convert raw customer data into meaningful insights for better decisions for the business and improved experiences for customers. This course is suitable for data analysts, CRM practitioners, and marketing professionals to gain a greater understanding of customer segmentation within Microsoft's ecosystem.

Get expert-led training and real world application insights at SSDN Technologies, the Best Corporate training company that is committed to empowering businesses with high-quality IT & professional development programs.


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Learning Options for You

  • Live Training (Duration : 8 Hours)
  • Per Participant

Fee: On Request

Course Prerequisites

  • Basic understanding of Microsoft Dynamics 365 Customer Insights – Data
  • Familiarity with customer data concepts such as profiles, activities, and measures
  • Knowledge of data segmentation and marketing strategies is helpful
  • General proficiency in navigating Microsoft 365 and Dynamics 365 environments

Learning Objectives

The MB-7006: Create and Manage Segments in Customer Insights – Data course equips learners with the skills to define, create, and manage customer segments effectively. Participants will explore different segmentation strategies, use dynamic and static segments, and apply them to real-world scenarios for personalized engagement. This course is ideal for professionals looking to leverage Customer Insights to improve targeting, enhance customer journeys, and drive data-driven decision-making across marketing and business operations.

Target Audience

  • Data analysts and business analysts working with customer data
  • Marketing professionals aiming to build targeted customer segments
  • CRM and Dynamics 365 users leveraging Customer Insights – Data
  • Consultants and solution architects implementing customer data platforms (CDPs)
  • Professionals seeking to personalize customer experiences using segmentation

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